Quality is delighting customers
Folding the pages of some recent headlines throws an interesting pattern. Netflix is fiddling with mobile-only plans for countries like India and leaning heavily towards local content, while, Amazon is testing video ads for expanding product reach and mobile search on the Apple iOS version of its shopping app (with the possibility of getting into Google’s Android mobile operating system space soon).
This is not a recent move. Even when it reaped a considerable chunk of brands shifting to Amazon for search budgets and for advertising-on-the-site, Amazon embraced a change that was risky but worth betting upon.
This ‘mobility’ move is not just a random wave with these iconic brands. Many platforms and technology giants are experimenting with the surge of possibilities and devices that are giving marketers both opportunities and challenges that are unprecedented. Because there is more to come.
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