Quality Testing

Quality is delighting customers

Usability testing often sounds intimidating to UX designers and digital marketers. It can be hard enough for managers to build internal consensus on a communication strategy. Deciding how the company website implements this through its content and design features is another hurdle. But observing how customers actually use the product – and being willing to listen, learn and change design features accordingly – adds a whole extra layer of complexity that many simply prefer not to deal with.

1. Do listen to your audience

2. Don’t treat your audience as a monolithic entity

3. Don’t assume that a small (or large) sample size is better by default

4. Do think of usability testing as a multi-step process, and act accordingly

5. Do use a variety of usability testing methods and tools if needed and when possible

6. Don’t use a scope that’s too broad or too vague

7. Don’t use test data in a vacuum

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